Suzie Godfrey, founder of The Sweet Reason Company, launched her business in September 2014. Suzie’s passion for afternoon tea, delicious sweet treats and tea inspired her to build a business that brings indulgence to others through the post.
“I came up with the idea of Sweet Reason in October 2013 whilst having afternoon tea in Claridge's with my husband. This was our yearly ritual, to pick a top London hotel and sample their champagne afternoon tea.
The idea had been brewing in me for years, but the penny didn’t drop until we were brainstorming over a glass of bubbles and endless pots of tea and scones. Sweet Reason was going to be sharing this experience I love, with others.
I couldn’t think of anything better than sitting down and relaxing with a cup of tea and something sweet. The feel good factor that it brings is so comforting. I have wanted to set up my own business since I left university and decided this was the idea I was going to use.
My mother has always baked so as a family we have grown up having multi coloured sponge cakes covered in icing, fridge tray bakes, flapjacks and brownies, all of which she now bakes for my children.”