We started The Sweet Reason Company in 2013 with the aim of sharing meaningful moments across the globe through thoughtful gifting.

Our founder, Suzie Godfrey, started The Sweet Reason Company in 2013 from her home in Kent. Entrepreneurial investor Jon Chase joined Suzie in 2017 and together they have built a brand that celebrates the unbridled pleasure of giving and receiving unique, thoughtful gifts. 

As an online luxury gift company, we specialise in baking and packaging delicious handmade treats and branded goods in elegant, themed gift boxes suitable for a variety of occasions and events.

Our mission is to bring to life the magic of gift-giving. We are thoughtful people and we want to help others find considered gifts to make their loved ones feel individual and appreciated. We aim to combine the positive psychology of gift-giving with the delight of receiving a special gift to produce thoughtful, unique and interesting presents which in turn make people happy. 

From delicious edible treats to a diverse range of hand-picked gifts, we have a luxury gift box for every occasion, theme and interest. Our sweet treats include indulgent brownies, fluffy marshmallows, sweet biscuits, sugary meringues, and artisan chocolate. We have something for every taste bud, catering to vegan and gluten-free requirements too. But our range goes beyond the edible. We also have a variety of branded gifts, from gardening gloves to well-being journals and a whole host of other things in between. We deliver parcels of delight, not only across the U.K. but to all corners of the globe.

One of the reasons our clients love us, in particular, is because we make it incredibly easy to order for hundreds or even thousands of individual recipients at a time. As well as offering individual gift boxes, we offer branded gifts, perfect for corporate events, gifts and marketing campaigns.  

Our goal is to combine gourmet products and flavours with unique gifts and luxury packaging to create gifts that will bring a smile to everyone’s face. From our apron-wearing bakers to our DPD Driver, who comes to collect the parcels three times a day, we may be a small team fuelled by sugar, but we are sweet and mighty!

Meet The Sweet reason company co-founder

Suzie's Vision

“I came up with the idea of Sweet Reason in October 2013 whilst having afternoon tea in Claridge's with my husband. This was our yearly ritual, to pick a top London hotel and sample their champagne afternoon tea. The idea had been brewing in me for years, but the penny didn’t drop until we were brainstorming over a glass of bubbles and endless pots of tea and scones. Sweet Reason was going to be sharing this experience I love, with others. I couldn’t think of anything better than sitting down and relaxing with a cup of tea and something sweet. The feel good factor that it brings is so comforting. I have wanted to set up my own business since I left university and decided this was the idea I was going to use. My mother has always baked so as a family we have grown up having multi coloured sponge cakes covered in icing, fridge tray bakes, flapjacks and brownies, all of which she now bakes for my children.”
The sweet reason company collections

We specialise in baking, wrapping & packing delicious handmade sweet treats for all dietary preferences - including brownies, chocolates, marshmallows, cupcakes, biscuits, millionaires shortbread, flapjack, meringues, fruit cake and so much more.

We also recognise that a range of other items often add a positive dimension to the enjoyment of giving and receiving something special. From hot drinks to alcohol, gardening gloves to grow your own plants, games to books, candles to spacemasks, bath salts to face creams. Our team of gifting experts continuously seek to identify other unique products and develop strong partnerships with a range of independent business owners.

Our growing and diverse collection offers truly unique gift ideas all year round. See below for just some of our growing collection.

Sweet Reason apron laid out on work surface surrounded by pancakes, lemons, sugar and sweet reason make your own pancake kit
Gardener Themed Afternoon Tea And Treats Gift Box Nestled In A Vegetable Patch With Trowel And Greenery
a selection of camping treats from marshmallows to scavenger hunt kit and brownie boxes, made by the sweet reason company
Brownies covered in white chocolate glaze, with company logos printed on top of the brownies. Part of a collaboration between KVD & the sweet reason company. Bespoke order in bold dark pink boxes.