Director & Co Founder

Fuelled on countless cups of tea, Suzie is the ideas machine behind The Sweet Reason Company. She started the business back in 2013 and remains at the helm today. Suzie’s favourite pastime is sharing a pot of tea and a delicious sweet treat with family and friends. 

Sweet Fact: “I love pairing our Sweet Reason tea collection with different sweet and savoury treats”.

Director & Co Founder

Along with Suzie, Jon is a Sweet Reason business partner. Together with Suzie, Jon leads new projects and drives business strategy. Jon’s commercial approach to business has helped the company grow and develop to dizzying new heights. He can often be found crunching numbers, devising new product ideas and working directly with our corporate clients.

Sweet fact: “I once won a game of ‘cookie roulette’ by eating a super spicy cookie without flinching.”

Fulfilment Team Member

With her positive attitude and attention to detail, Tenequa plays a crucial role in ensuring that orders are delivered to customers on time and in perfect condition, earning the company a reputation for excellence in luxury gifting.

Sweet fact: “Sending thoughtful gifts makes me happier than receiving them – though I am willing to accept a new bottle of Chanel perfume every year!”

Customer Service & Marketplace Manager

Lucy needs two large cups of tea in the morning, but once she’s had her morning caffeine, Lucy is super organised. She has a wealth of knowledge about all of the Sweet Reason products and is always busy processing all of our orders.

Sweet fact: “ I can never resist a biscuit and in the office I have a designated snack draw to keep them in.”

Finance Manager

Milly has a sweet spot for numbers. She has a busy role,  ensuring The Sweet Reason Company’s finance records are accurate and up-to-date. Milly's organisational skills are also crucial to managing the company's inventory.

Sweet fact:  “I love baking and I am often trying out a new recipe at home. The rest of the team love it because I bring the results into work for everyone to try.”

Marketing Manager & Client Services

Kelly takes on a variety of different tasks, from managing the Sweet Reason social media platforms to stepping in to assist with the creation of corporate orders, Kelly knows the business inside out. A brisk morning walk followed by a mug of strong coffee. 

Sweet Fact: “My favourite thing to do is to take my dog Oscar for a walk in the countryside. I usually have an array of treats for him and one for me too!”

Fulfilment & Delivery Manager

Isobel is passionate about providing an exceptional customer experience. Heading up our fulfilment team, she takes great care to ensure that every order is prepared with the recipient in mind, so that they feel the love and care that went into selecting their gift. 

Sweet fact: “I enjoy our team meetings the most when there are new samples to try. My children too get so excited when I can take home Sweet Reason treats, it makes a happy home.”

Fulfilment Team Member

As a valuable member of our fulfilment team, Liz is responsible for the preparation and packaging of orders. With her attention to detail and willingness to go the extra mile, Liz helps ensure that every customer receives their sweet treats on time and in perfect condition. 

Sweet fact: “My friends and I  love nothing more than having a natter over a pot of tea. When I want to spoil them I give them an afternoon tea gift box.”

E-Commerce Manager

Gina is our e-commerce whizz. As well as continually working to ensure our website users have a positive experience when they start shopping with The Sweet Reason Company, she is the face behind our customer email and newsletters.

Sweet fact: “One of my favourite Sweet Reason gifts is the Grow-your-own-Wildflower seeds. I have been given some myself and my garden is now brimming with colour.”


Diana manages all our new product uploads across the website and marketplaces, if anyone knows about products upside down and inside out, it's her. A master of excel, she keeps everything ticking over so you have the newest products available.

Sweet fact: "My secret to perfect brownies is to add a dash of chilli powder for a spicy kick."